Monday, 28 July 2014

what was airtel thinking ?

whats up with ad film makers these days ? between a guy riding a bike across polar ice caps to catch the northern lights, and a woman who cooks a four course meal on a weeknight after coming home from work - i dont know which one is more improbable. in case you havent seen it yet, i'll let you have the epic-facepalm-experience without further spoilers. we'll catch up below the video.



yeah. that totally unexpected twist in the climax where the boss is the wife - i bet you did not see that coming. there are so many things that bother me about this that i dont know where to begin.

  • here is an indian couple where both obviously have well paying jobs, who have a driver but no cook at home.
  • ok, she decides to make it up to the husband for the extra work he is doing. the only way to do it is through food - because, you know, the usual heart-through-the-stomach thing. it never gets old. not even if you could afford to try sexy lingerie or expensive booze. all that is, ofcourse, against our 'kulchar'. 
  • so food it is. but it doesnt occur to her on a weeknight to get take-out on the way home. or order pizza. seriously, who made her the boss ?
  • goes home. doesnt pick something from the freezer and heat it up. not even a packet of MTR instant-something. nope. peeling, cutting, chopping, stirring, straining, steaming, all from scratch. oh, the lengths to which she goes for her man. on a weeknight. hence proving that she has lived up to the description her parents gave in her matrimonial ad, of being professionally qualified and domestically accomplished.
  • she video calls the poor fellow slogging away at work and asks him to come soon, when she knows very well that she was the one who insisted on getting things done just a short while ago. this woman seriously has some issues. or she takes the word 'bossy wife' very seriously.  
  • lastly, i hope the other guys working for her also have wives who are equally good cooks, since she has no plans of ordering the rest of her team food, despite having asked them to stay late. ( i dont know who'll do the work if all the guys in the team leave early, enticed by home-cooked food. i am bothered that that doesnt bother her as a boss.)
i fail to see the moral of the story here. what exactly were they trying to convey ? that if you have a smartphone, you can be/should be slipping effortlessly from devil-wears-prada to domestic-goddess mode ?



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