Diwali wishes to all those who are celebrating... hope you have a great time having fun and feasting on the goodies !
diwali is the biggest indian festival and is celebrated all over the country. it has today become the biggest shopping season, and with every brand and every store competing for their share of the pie, it seems like its getting more chaotic than colourful, with each passing day. or maybe that's just me.
anyway, the vintage buff in me spotted this old diwali related ad sometime back. Radha Silks, or RASI, is a popular place to shop for sarees in chennai, especially for those in the mylapore area. this is an ad by them in october 1957, announcing that the store has been air-conditioned and calls for customers to do their diwali shopping in air-conditioned comfort ! that was 55 years ago.
the ad is from an old issue of the popular tamil magazine 'ananda vikatan'. both RASI and vikatan are still popular today.